Because Propoganda.



Clothing and art collections rooted in an awe of life, they are creative reflections of a desire to make meaningful connections with people and places.

"Never lose your naivety. Never lose the wonder you have for life."




Kind Words...

I sought out John to create a comprehensive brand and website for my business. John's work exceeded my expectations. He was receptive to my comments, demonstrated interest in my field, and created a product that helps to define myself, my practice, and my business. John's work was truly impeccable, it was clear he conducted thorough research and he impressed me with his knowledge, not only of branding and web design, but of the specifics important to my field of work. I know my business will greatly benefit due to John's creative, thoughtful and professional work.


Rachel Riley-Fancher, Psy.D

Fancher Psychology & Assessment, LLC


My startup needed a logo.  With John’s insight I learned that my company didn’t just need a logo, it needed an identity – and John has given it one! He exceeded my expectations for the project with his care, expertise and friendly attitude. My startup idea is a part of a small industry and he not only took the time to research the industry, but also strove to understand it.  I couldn’t be more thrilled with the work. I’m even more excited to move forward with the project thanks to John’s professionalism and help.


Lauren Frank

Entrepreneur, Startup Co-founder




¡Hola!


I am John Hatherly, a Texas-born designer, artist, illustrator, typophile, & brand strategist living in Chicago.



I've had an interesting life so far, and there's not much I'd change, given the chance. I've lived in 5 states, played an 8 hour tennis match, kicked a shark while surfing, played a perfect game of pool, saved 2 people's lives (not at the same time), studied Mathematics & Economics at Loyola University-Chicago, ran a marathon without training, co-fronted a hip hop group, and unknowingly played "Marco Polo" with a cop. In my defense, my eyes were closed... I've spent countless hours in museums,restaurants, lectures & bars . I've seen many sunsets... and sunrises. The point of all this? I don't believe good work happens in a vacuum. Design is not a nine-to-five job, it is my window to the world. My work is the sum of my experiences, observations & reflections, laid out in a plea for wonderment.

I'm currently working on an exhibition titled, "IAMI", an investigation of the relationship between gender and color theory, and am always open to discussing new projects.




What I Do

I make unique connections between problems and solutions.

I am a student of life, and my approach to design reflects it. There isn't a intellectual discipline that doesn't interest me, and I use my studio as a place of study...


Brand Strategy

Creative Consultancy

Art Direction

Packaging

Design Thinking

Digital Strategy

Company Naming

Identity Design

Illustration

Copywriting

Photography

Web Design


Brand Strategy

Creative Consultancy

Company Naming

Art Direction

Identity Design

Design Thinking

Packaging

Digital Strategy

Web Design

Copywriting

Illustration

Photography

 


Wonder\left ( \frac{Experiences+Observations}{Reflections}+Action \right ) = Creativity




Get In Touch

I value collaboration, and would love to hear your thoughts, ideas, and aspirations.

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