Wilson Sporting Goods Co About
John
"Never lose the wonder you have for life." I'm John, a multi-disciplinary designer, artist, printmaker, and strategist striving to create positive cultural value in society.
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The Story

Hatherly began their studio practice in 2014 focusing on brand identity design for small businesses and startups before working as a graphic designer with The Brand Consultancy from 2016-2018. From 2018 to the Summer of 2020, Hatherly worked as the Creative Director of Oak & Oscar, helping to build the design language and guide the creative and operational strategy for one of the premiere upcoming independent watch brands in the United States. Since then, they have founded Sondwerk—a creative studio dedicated to building peace through art and action,  and co-founded Yield—an online cultural resource for intelligent and engaging reporting and commentary for positive growth in the wine community.

Hatherly’s designs have helped launch companies on the New York Stock Exchange; provided moments of unexpected delight, curiosity, and joy; and helped to build a passionate community around a high-end, purpose-driven luxury brand.

John enjoys sharing their process and perspective on the value and responsibility of design in our society. Their work for Oak & Oscar has garnered a loyal community of fans for the brand and been featured in publications around the world, including:

The Wall Street Journal, The Chicago Tribune, Wired Magazine, Gear Patrol, Cool Hunting, Chevrolet Magazine, Hodinkee, WatchTime Magazine, Fratello Magazine, aBlogtoWatch, InsideHook, Great Lakes by Design

John is a member of the Society of Typographic Arts, a sustaining member of the American Institute of Graphic Arts, a member of the Spudnik Press Coöperative, a resident artist at Platform Studios, and a member of The Design Museum of Chicago—serving on the exhibit design committee for the initial build out of the first permanent-space exhibit, Starts/Speculations: Graphic Design in Chicago Past and Future in 2012.

Hatherly believes in mastery taking generations, and approaches his work with a sense of naïvety and wonder—an infinite search for voice through a series of discrete, playful explorations in a search for forms that illuminate life.

The Collaborators

Oak & Oscar, Wilson Sporting Goods Co, Gerber, Danze by Gerber, Hilton Grand Vacations, Tru by Hilton, Kanna, Found Light Studios, The Brand Consultancy, Children’s National Health, Bainum Family Foundation, Center for Creative Leadership, Cape Fear Academy

The Skills

design
identity design
experiential design
service design
digital design
photography
illustration
art direction
video production
industrial design
prototyping

strategy
competitive analysis
brand positioning
brand story
brand architecture
naming & tagline
product development
product architecture
marketing strategy
social media strategy
project management
campaign development

The Tools

SOFTWARE
illustrator
photoshop
indesign
premiere pro
after effects
procreate
garageband
asana
wordpress
squarespace
shopify
active campaign
fb bus manager

TECHNIQUES
pen & paper
storyboarding
collage
serigraphy
acrylic
mixed-media
found-object

LANGUAGES
ENGLISH (NATIVE)
SPANISH (PROFICIENT)
HTML
CSS


What's Next?


Curious about the future?


As philosophies go it's pretty simple—think well, be nice, and do good. Learn why I believe good design is essential for the next generation of business.



Have an idea?


Want to discuss a past project or how we can design the future? I'd love to chat!