capital design

Reimagining financial investing through strategic design

the story

Capital Design approached us with a bold ambition: to shift perceptions in the financial industry by bridging the gap between complex institutional investing and design-driven storytelling. Our team collaborated with experience design studio Murmur Ring to craft a visual identity that positioned Capital Design as a forward-thinking, approachable partner for investors seeking a paradigm shift.

client

Capital Design

industry

Finance

services

Visual Identity

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the challenge

The financial sector is often perceived as opaque and inaccessible. Capital Design sought to challenge this perception with a brand that exuded clarity, trust, and innovation while maintaining the professionalism required in a high-stakes environment. Their goal was to create a visual identity that could break through the clutter and communicate their mission in a way that resonated with stakeholders and clients alike.

our approach

Creating a Cohesive Brand Identity

To address this challenge, we began by designing a modern yet timeless logo inspired by the geometric precision of the checkerboard, reframing the rules of competition and play. The logo symbolized the balance and strategy integral to financial success, setting the foundation for the brand’s identity. We extended this approach to develop a visual system that incorporated a fresh color palette of greens and neutrals, complemented by organic textures that evoked growth and renewal.

Custom iconography played a pivotal role in our solution. We created a suite of bespoke icons that visually represented key concepts in a way that was both intuitive and engaging. These icons enhanced Capital Design’s storytelling, adding a layer of sophistication and cohesion to their brand materials. Every element of the visual identity was carefully considered to ensure it aligned with Capital Design’s core values and goals.

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the impact

The result was a cohesive and compelling visual identity that elevated Capital Design’s positioning within the financial industry. By blending clarity with creativity, we helped them attract their ideal clientele and spark meaningful conversations in their field. The new branding provided the tools and confidence Capital Design needed to communicate their mission and values effectively, leaving a lasting impression on their audience.

ready to make something great?