(Hint: it's in the question . . .)
Designer + Strategist
The identity needed to exist within multiple segments of the industry as a vertically-integrated brand.
A brand sprint
Building the foundation.
word association exercises helped to quickly understand the creative tone.
Shortlist from naming exercises
Kanna—a cannabis care company
A Cannabis Care Company
portrait Lockup | Full-Color
portrait Lockup | Black / White
portrait Lockup | One-Color
Lifting spirits, one dose at a time
A highly-coveted license approval and immediate scaling of operations highlighted Kanna's successful strategy in the market.
A Timeless Collaboration
Inspired by Wilson's 100+ year heritage of performance and innovation.
Have an idea?
Want to discuss a past project or how we can design the future? I'd love to chat!