Mai Moore
Building bridges, inspiring change.
the story
client
Mai Moore
industry
Social Impact
services
Branding / Strategy / Web
the challenge
Mai’s existing brand lacked the clarity and cohesion to fully convey the depth of her work. As a public speaker, mentor, and social impact advocate, her identity needed to unite these roles under one compelling narrative. At the same time, it was critical to balance strength with approachability and ensure the brand reflected her inclusive, visionary leadership. The challenge was to design a brand that resonated with her diverse audience while remaining true to her mission of bridging worlds and inspiring change.
the solution
The outcome was a vibrant and empowering brand identity tailored to Mai’s vision. The logo, featuring a modern wave icon and clean typography, became the centerpiece, encapsulating Mai’s ability to connect diverse perspectives. The website we designed offered an engaging platform to showcase her work and foster deeper connections with her audience, combining striking visuals with intuitive navigation.
To complement the brand, we curated professional photography that captured Mai’s leadership and charisma. From stationery to digital assets, every element was meticulously crafted to reflect her energy, purpose, and the forward momentum of her mission. The narrative and visual elements worked in harmony to unify her roles and communicate her impact effectively.
the impact
Mai’s reimagined brand has become a powerful tool in advancing her mission. It has enabled her to secure impactful speaking engagements, build meaningful relationships, and inspire her community with a cohesive and authentic presence. The bold design and resonant messaging have positioned her as a leader who bridges divides and fosters equity and understanding.