Oak & Oscar

Crafting Community Through Luxury Timepieces

the story

Oak & Oscar entered the luxury watch market with a clear vision: create exceptional timepieces that honor craftsmanship while building genuine connections with their community. The challenge was transforming a small but passionate brand into a formidable competitor in the luxury watch space.

client

Oak & Oscar

industry

Luxury Watches

services

Product Design / Brand Design / Marketing Strategy / E-Commerce Development / Content Creation

the challenge

How do you grow a spirited luxury consumer brand into a design-driven competitor in a market dominated by heritage watchmakers?

our approach

Creating a Cohesive Brand Identity

We identified three core pillars to drive brand growth and community engagement:

1. Elevating the Customer Experience

From handwritten thank you cards accompanying each purchase to surprise gifts arriving on random Tuesdays, every touchpoint was designed to delight. The annual Owners Weekend became a cornerstone event, bringing the community together to celebrate their shared passion for horology.

2. Authentic Storytelling

The Watch Table initiative emerged from genuine conversations with customers. By interviewing Oak & Oscar timepiece owners about their collections, we created compelling content that resonated with watch enthusiasts while highlighting the personal stories behind their collection.

3. Design-Forward Excellence

Every detail, from the timepieces themselves to the brand touchpoints, was crafted with meticulous attention. This commitment to quality earned recognition from leading voices in the watch industry and a high-profile collaboration with Wilson Sporting Goods.