How do you grow a small but spirited luxury consumer brand into a design-driven competitor?
(Anwser: human-centered design)
Stephen Pulvirent, managing editor and director of operations, HODINKEE
primary wordmark + tagline lockup
Building the foundation.
What makes a great watch(company)?
"First-rate timepiece and first-rate experience."
A reason to exist.
From sending hand written thank you cards with each purchase, to surprise gifts in the mail on a random Tuesday, to the annual Owners Weekend each Fall, the community of Oak & Oscar timepiece owners is at the heart of everything we do. For me, it’s not just about keeping time, it’s about what you make with it, and who you share it with.
"Watch Day" for our friends at chicago-based Stock mfg.
A gift in the mail: The Olmsted Patch (@corkillsworld)
The Community on IG (@ranxoren)
Owners Weekend 2019
Owners Weekend 2018
The Watch Table
What do you want to watch?
Conversations with customers led to the concept of interviewing Oak & Oscar timepiece owners to learn about their personal watch collections—and the stories behind the watches.
The Oak & Oscar community has a deep understanding of the watch market; obsessing over brands, models, years of production, and provenance. The Watch Table provides a fascinating take on the reasons why people collect.
“I love every bang and bruise and chip and scratch on it because I know that they all tell a story.”
Finding meaning in a new (virtual) reality.
With a robust digital communication infrastructure already in place, we were able to quickly transition to focus on crafting new and engaging virtual experiences tailored to our audience while transitioning to a distributed and remote work environment.
Weekly events with special guests from the world of horology and beyond.
Crafting (Virtual) Cocktails with Charles Joly
Independent Together Watch Brand Summit Wordmark
Campaign Social Story
The Chicago Stars—A subtle nod to home
The Ashland—a special collaboration with Wilson Sporting Goods Co
Batch №1—The first release of the batch collection
The Humboldt 12-hr
Have an idea?
Want to discuss a past project or how we can design the future? I'd love to chat!