Wilson Sporting Goods Co This is Sondwerk Exploring the intersection between art and action.

the question


Why Create?

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the overview


 

Role

FOUNDER
artist

Variables

Art
brand strategy
brand design
Naming
Activism

 

Background

The beginning of 2020 brought the global outbreak of the COVID-19 virus, an ensuing lockdown of humanity, and an immesurably deep desire to evaluate my relationship with existence. As a multi-disciplinary designer, artist, printmaker, and strategist, my desire was to refocus my process and create a refresehed artistic vision and practice for self-initiated projects.

 
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silence-1 | collage, acrylic & chalk on canvas


the process is the solution


Inputs to Outputs


The Werkshop emphasizes assemblage and deconstruction as organizing principles for both physical and metaphorical discovery, bringing together different forms of artistic expression into a creative pedagogical loop to promote peaceful coexistence through critical play.

 
 

What's In A Name?


Finding the universal in the personal.

The Werkshop takes it's name from creating new meaning from the past. My output is informed by the accumulation of experiences in my life, including my Costa Rican and German heritage.

Sondar + Werk = Sondwerk

Sondar (Spanish)
Transitive Verb
—To probe
—To sound

Werk (German)
Noun
—Factory
—Output

To Seek, To Sound


This is Sondwerk

The Sondwerk mission is grounded in a call-response approach to communication theory. I believe our world is intersubjective, that my work doesn’t exist in a vacuum, and that if we have an ability to respond, then we have a duty to help create positive cultural value in society.

Historical references, pop culture, and ideas from physics, psychology, mathematics, music, and design are critically deconstructed to create new meanings and conversations that question the human condition.

To plumb your mind for answers, and sound them out as best you can—inputs to outputs, darkness to light. My creative process is grounded in the relationship between work and play, theory and application, pupil and teacher, you and me, us and them. To seek, then sound. This is Sondwerk.

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USPS 4 Eva

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60-Second Heart Sutra

The Manifesto For Good Werk


As philosophies go, it’s pretty simple. Be relentlessly curious, have heart in what you do, and strive to create positive cultural value.

The Sondwerk Manifesto For Good Werk is a philosophy for building positive cultural value in society. It is the starting place for every project I take on, and a belief that value exists outside the objectification of desire.

View Manifesto →


 

The Initiative


 

The Sondwerk Initiative For People Who Can't Peace Good


Well, because some people just can't peace good.

All for one, and one for all. The Sondwerk Initiative For People Who Can't Peace Good (The Initiative) pledges to give 1 dollar for every 3 dollars made by Sondwerk back to the community to help those werking hard to promote peaceful human coexistence. Because peace only works when you ‘do the werk’.

 
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love domiknoes

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chicago weeps

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missing: 'have you seen me?' —love

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coöperative enlightenment

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apparel | be kind ringer tee

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social media voter registration campaign

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apparel: won't you be my neighbor? fleece

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social media voter registration campaign

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Apparel | 4 Principles fleece

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no rights, no duties

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usps 4 eva booklet pattern


What's Next?


Next
Project


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Built to Discover

Building the visual language for one of America's premiere independent watch companies.



Have an idea?


Want to discuss a past project or how we can design the future? I'd love to chat!