the question
Why Create?

the overview
Role
FOUNDER
artist
Variables
Art
brand strategy
brand design
Naming
Activism
Background
The Economics of Violence
With a background in economics and mathematics, I am deeply fascinated by how people interact, and the conflict that arises from human relationships. Refocusing my own values and vision for humanity allowed me to align my creative output with what I believe is the single most important problem to solve, promoting a deeper awareness of the social and economic factors that develop a more peaceful society. According to The Institute for Economics & Peace, the economic impact of violence to the global economy was $14.76 trillion in 2017.

silence-1 | collage, acrylic & chalk on canvas
the process is the solution
Inputs to Outputs
What's In A Name?
Sondar (Spanish)
Transitive Verb
—To probe
—To sound
Werk (German)
Noun
—Factory
—Output
To Seek, To Sound
The Sondwerk mission is grounded in a call-response approach to communication theory. I believe our world is intersubjective, that my work doesn’t exist in a vacuum, and that if we have an ability to respond, then we have a duty to help create positive cultural value in society.
Historical references, pop culture, and ideas from physics, psychology, mathematics, music, and design are critically deconstructed to create new meanings and conversations that question the human condition.
To plumb your mind for answers, and sound them out as best you can—inputs to outputs, darkness to light. My creative process is grounded in the relationship between work and play, theory and application, pupil and teacher, you and me, us and them. To seek, then sound. This is Sondwerk.

USPS 4 Eva

60-Second Heart Sutra
The Manifesto For Good Werk
As philosophies go, it’s pretty simple. Be relentlessly curious, have heart in what you do, and strive to create positive cultural value.
The Sondwerk Manifesto For Good Werk is a philosophy for building positive cultural value in society. It is the starting place for every project I take on, and a belief that value exists outside the objectification of desire.
The Initiative
The Sondwerk Initiative For Peace
Well, because some people just can't peace good.
All for one, and one for all. The Sondwerk Initiative For Peace (The Initiative) pledges to give 1 dollar for every 3 dollars made by Sondwerk back to the community to help those werking hard to promote peaceful human coexistence. Because peace only works when you ‘do the werk’.

love domiknoes

chicago weeps

missing: 'have you seen me?' —love

coöperative enlightenment

apparel | be kind ringer tee

social media voter registration campaign

apparel: won't you be my neighbor? fleece

social media voter registration campaign

Apparel | 4 Principles fleece

no rights, no duties

usps 4 eva booklet pattern
What's Next?
Have an idea?
Want to discuss a past project or how we can design the future? I'd love to chat!