the question

the overview

Role

creative director
designer
PHOTOGRAPHER
Videographer

Variables

product design
brand design
brand strategy
product strategy
marketing campaign

Background

Wilson Sporting Goods Company has called Chicago home for over 100 years, functioning as the driving force behind innovation in sports. Wilson is the official glove of Major League Baseball, has been there for every snap in every Super Bowl, every play during March Madness and has won more majors in golf than any brand in history.

Wilson reached out in the summer of 2018 to meet for lunch and learn more about Oak & Oscar. Highly engaging and collaborative meetings led to exploring a collaboration that celebrated the iconically-American sport of baseball.

the process

Work—Play

Inspired by the relationship between work and play, the dial design playfully takes cues from the players’ office—the green of the grass, the orange of the infield clay, and the white of the chalk markings.

Studying rates of interaction between different design solutions (pitch counter, strike counter, etc.), the inning tracker allowed for intermittent product interactions without being too disruptive to the primary activity of the user. The key was solving for the optimal interactions for a given timeframe. With the average game lasting 3 hours, we had an interaction rate of 10min/half-inning click.

Wilson’s heritage of innovation in performance proved valuable in the combination of professionally-tested materials for strap combinations and packaging. 

Bespoke lettering inspired by the tools of the game provide a nostalgic atmosphere for video transitions and hero treatments of the campaign launch video work.

The Result

michael markovich

Global Commercial Director for
Wilson Baseball

Mike Stockton

Author, Fratello Magazine

What's Next?

Yield

Fostering community to create positive growth in the wine industry.

Want to discuss a past project or how we can design the future? I'd love to chat!