A Timeless Collaboration Inspired by Wilson's 100+ year heritage of performance and innovation.

the question


How can two hometown teams celebrate a historic national pastime?

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the overview


 

Role

creative director
designer
PHOTOGRAPHER
Videographer

Variables

product design
brand design
brand strategy
product strategy
marketing campaign

 

Background

Wilson Sporting Goods Company Co has called Chicago home for over 100 years, functioning as the driving force behind innovation in sports. Wilson is the official glove of Major League Baseball, has been there for every snap in every Super Bowl, every play during March Madness and has won more majors in golf than any brand in history.

Wilson reached out in the summer of 2018 to meet for lunch and learn more about Oak & Oscar. Highly engaging and collaborative meetings led to exploring a collaboration that celebrated the iconically-American sport of baseball.

 

the process


Work—Play


Inspired by the relationship between work and play, the dial design playfully takes cues from the players’ office—the green of the grass, the orange of the infield clay, and the white of the chalk markings.

 
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Product Interaction


Studying rates of interaction between different design solutions (pitch counter, strike counter, etc.), the inning tracker allowed for intermittent product interactions without being too disruptive to the primary activity of the user. The key was solving for the optimal interactions for a given timeframe. With the average game lasting 3 hours, we had an interaction rate of 10min/half-inning click.

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Materials Collaboration

Wilson’s heritage of innovation in performance proved valuable in the combination of professionally-tested materials for strap combinations and packaging. 


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Ashland Slab

Bespoke lettering inspired by the tools of the game provide a nostalgic atmosphere for video transitions and hero treatments of the campaign launch video work.

 
 

The Result


“This collaboration perfectly captures both companies’ appreciation and dedication to quality materials, unyielding craftsmanship and a love of America’s pastime,”

michael markovich

Global Commercial Director for
Wilson Baseball


 
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"Oak & Oscar Plays Catch with Fellow Chicago Brand, Wilson, and Produces a Winner"

Mike Stockton

Author, Fratello Magazine


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What's Next?


Next
Project


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Yield

Fostering community to create positive growth in the wine industry.



Have an idea?


Want to discuss a past project or how we can design the future? I'd love to chat!