What makes good wine?
What makes wine good?
Where Values Meet Value-Creation
From Soil to Sip
A shared visual voice.
After a thorough visual exploration, we created a lowercase wordmark that lends an approachable voice in a commitment to engaging the community. Impactful and punchy without overasserting itself, the wordmark is sucessful across sizes and applications, and is built to stand alone in editorial design, or in conjunction with the noble grape brand device.
A community-driven color palette.
Mindful of the past to build new meaning.
Finding value in the void.
The Art (Direction) of Wine.
The Great Sulfite Myth, 2020 | Acrylic, Beeswax, Pigment, Pencil on Canvas
the good wine folks, 2020 | pencil on cotton rag, digitally illustrated
Fostering A Conversation
We're excited to bring a positive conversation to the wine community.
As Yield grows, so will its community, and it's brand. I'm honored to help foster a conversation about positive cultural value in the wine industry.
Screenprinted Stationery Note Cards
Have an idea?
Want to discuss a past project or how we can design the future? I'd love to chat!